Project 7Bread Project
This project explores the absurdity of long-distance food delivery by imagining a future where takeaway is transported via airline systems. To question the logic of such transport, the designer undertook a delivery journey across England wearing bread slippers—only to be stopped at the airport and forced to explain they weren’t prohibited food.

Inspired by Walter Benjamin’s idea that mechanical reproductions lack the original “Aura,” the designer argues that takeaway food loses more than just taste in transit—it loses its emotional and cultural context. Food, as an evocative object, carries personal memories and meaning that can’t be reproduced.

The project humorously reimagines food not as cargo, but as material—turning it into wearable gear for takeaway workers. This ‘food wear’ provokes questions about security systems, design limits, and whether such absurd designs could serve to protect the body, like packaging protects a parcel.

Ultimately, the work critiques the practicality and emotional disconnection of hyper-mobile food culture, blending satire with critical design.