Life Project

Stroll is a brand that retails stationery items and was a branding exercise I started in lockdown. Inspiration comes from the relaxed, comfortable state of astronauts on spacewalks. I decided to use Astronaut as the brand logo for Stroll to bring stress relief to those who feel depressed during the pandemic.

As a retail brand, Stroll's brand tonality is slow-paced life. I painted space elements like astronauts, spaceships, rockets, and planets in some comforting color schemes. When people see Stroll, they can feel the concept conveyed by the brand for the first time.