Plant it

Self-initiated Project

Plant-it started with the production of vegetarian meat and as time went on, they decided to shift its brand future direction to ready-meal.
Family-friendly, inspirational and foodies became the new positioning of Plant-it.

I designed the visual identity of Plant-it including the packaging of the new range. The new visual system maintains the 100% vegan concept, emphasising the food itself is warm, organic and diverse in the meantime.