Plant it
Packaging/Branding
2023
Self-initiated Project
Plant-it started with the production of vegetarian meat and as time went on, they decided to shift its brand future direction to ready-meal.
Family-friendly, inspirational and foodies became the new positioning of Plant-it.
I designed the visual identity of Plant-it including the packaging of the new range. The new visual system maintains the 100% vegan concept, emphasising the food itself is warm, organic and diverse in the meantime.
Family-friendly, inspirational and foodies became the new positioning of Plant-it.
I designed the visual identity of Plant-it including the packaging of the new range. The new visual system maintains the 100% vegan concept, emphasising the food itself is warm, organic and diverse in the meantime.
![](https://freight.cargo.site/t/original/i/3b9d042ed4b8d7b6e66d9c22b613e65afe4bc406841f7173d883e9626a5f6cb2/Poster3-copy.jpg)
![](https://freight.cargo.site/t/original/i/623b42cc8b41e910a002f19cfd1518d62a8854db235471a2de2197e343fecb45/Poster-40.png)
![](https://freight.cargo.site/t/original/i/581d620a47183ee6959eb035b11172198cf1d0ef5e1c29b711511af61200c6b1/Poster-41.png)
![](https://freight.cargo.site/t/original/i/228cbbe034cf5b216a2ded7d03d17023a252062adc27dd2a6b658c10c7105ad8/Poster-42.png)
![](https://freight.cargo.site/t/original/i/1a03a575423a811e27d68f3a6e7dbbb6cc27b71359e282eb29d7448a97bdd5d5/Plant-it-copy.jpg)
![](https://freight.cargo.site/t/original/i/2567303fed16340568fb7e57677b48f6e8d1e9e593274a5286005b12fd7d7863/Frame-2.png)
![](https://freight.cargo.site/t/original/i/830ae3fca26a686dc0880d69c22d52cb4c1897d427228d02a03bf0aac78a8e8b/Poster1-1.jpg)
![](https://freight.cargo.site/t/original/i/5e0f578d96a7c8074df483637a681500b749d4584a67109adf152de8be493983/Truck.jpg)
![](https://freight.cargo.site/t/original/i/7fd676e43a7bfbdcdb1d3263e9257980fa48d45b05c14c0b23e080d73b2ac301/cup-copy.jpg)
![](https://freight.cargo.site/t/original/i/16718816eec4890fe46ad3dd675ebc3bdeb074de59727b909a6a6c5da081a0da/Bag.jpg)
![](https://freight.cargo.site/t/original/i/07299401bfd5a4ef95c2e88bb9d152a15e07bef95b90054f7a9342b275594781/plant-it-box.jpg)